Book Appointment

Privacy Policy

Last Updated: August 6, 2024

Effective Date: August 6, 2024

Welcome to Erum Saba Medical Center (ESMC). Your privacy and the protection of your personal information are of the utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, book our services, or interact with us online or offline.

1. About Us

We offer gynecology, general practice, dental, dermatology, pediatrics, radiology, and aesthetic services under the supervision of Dr. Erum Saba, a specialist gynecologist with 16 years of experience in leading UAE hospitals.

2. Information We Collect

We may collect the following types of information:

a. Personal Information

  • Full name, age, gender
  • Contact number, email, and address
  • National ID, Emirates ID, or passport number
  • Medical history and consultation details
  • Appointment and transaction history

b. Automated Data

  • IP address and browser information
  • Cookies and usage data
  • Device type and geolocation (when permitted)

3. How We Use Your Information

We use your information for:

  • Booking and managing appointments
  • Medical diagnosis, treatment, and follow-ups
  • Communicating results, offers, and reminders
  • Improving user experience on our website
  • Ensuring compliance with medical and legal obligations

4. Sharing Your Information

We do not sell your personal data. Your information is only shared:

  • With licensed doctors and clinical staff at ESMC
  • With third-party diagnostic labs (only with your consent)
  • With UAE regulatory authorities, when legally required
  • With our IT service providers (bound by strict confidentiality)

5. Data Retention

Your data will be stored securely for as long as necessary to fulfill medical and legal obligations, typically:

  • Medical records: Minimum 10 years (per UAE regulations)
  • Website & communication data: 1–5 years, depending on the context

6. Your Rights

Subject to applicable laws, you have the right to:

  • Request access to your data
  • Correct or update your personal details
  • Withdraw consent for marketing communications
  • Request deletion of your data (subject to medical record retention rules)

7. Data Protection & Security

We use industry-standard practices to safeguard your data:

  • End-to-end encryption for medical records
  • Access control within the clinic’s systems
  • Secure hosting and data backup
  • Regular audits and policy updates

8. Children’s Privacy

Our services are intended for individuals above the age of 18 unless accompanied by a guardian. We do not knowingly collect personal data from minors without parental consent.

9. Cookies & Tracking

Our website uses cookies to:

  • Improve navigation and experience
  • Analyze traffic via Google Analytics
  • Enable faster re-booking for patients

You may disable cookies in your browser settings.

10. Third-Party Links

Our website may contain links to external platforms such as Facebook, Instagram, or payment processors. ESMC is not responsible for their privacy practices. Please refer to their respective privacy policies.

11. Updates to This Policy

We may update this policy periodically. Any major changes will be announced on our website. We encourage you to review it regularly.

12. Contact Us

For questions or concerns about your data or this policy: